Ideas you can actually use to run a business
Advice is easy to give and much harder to use. In Enkilar Insights, we take one business question at a time, make sense of the numbers and choices, and challenge popular advice when it does not stand up to scrutiny.
Accounting
Practical guidance on obligations, deadlines and making the work run smoothly.
Financial management
Profitability, cash flow, cost and return — and the decisions those numbers should inform.
Marketing
Strategy, brand, campaigns, automation and measurement — without the fluff.
Business growth
The choices and calculations behind a new product, investment or expansion.
Management reporting: does your accounting look back or help you plan ahead?
Accurate accounting records the past. Management reporting turns the same data into timely insight for pricing, cash flow, hiring and investment decisions.
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When does a business need a finance director — without hiring one full-time?
A business may need financial leadership long before it needs a full-time CFO. These are the signs that accounting alone is no longer enough.
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Marketing budgets: how much should a business spend?
There is no universal marketing-budget percentage. A useful budget starts with the growth target, customer economics and the cost of achieving the result.
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Why Enkilar? The story behind the name
Why does Enkilar connect financial management and marketing, and where did the name come from? The story of an old idea applied to a modern business problem.
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