We speak the same language
Marketing talks about clicks and reach. Finance talks about cost and profit. Both perspectives matter, but the business leader still has one decision to make.
Enkilar connects financial management and strategic marketing, so that numbers and creativity work towards the same goal.
How Enkilar started
Enkilar’s three founders met on the University of Tartu’s master’s programme in Contemporary Economics. We soon realised that each of us had encountered the same problem from a different angle.
Marketing focuses on growth and experimentation. Finance focuses on cost, risk and profit. Between them sits the business leader, too often forced to translate between the two.
We created Enkilar to remove that disconnect. We bring different practical experience and a shared grounding in economics. Every marketing decision needs a business case; every financial metric should help determine what to do next.
What does Enkilar mean?
The name Enkilar was inspired by the Sumerian deity Enki. Enki was not merely an observer, but a creator of order who gave people the knowledge to organise things better.
For Enkilar, it means combining the insight in financial data with the creativity of marketing. We bring both to the same table and turn complexity into clarity.
How we think
- Complexity should become clear.
- Advice should lead to action.
- Not everything needs to be done.
- A good partner does not agree with everything.
- We look at the business as a whole.
Team
Different experience. One shared view.
Lennart sees a business through its numbers, but never stops there. More than 25 years in management have taught him how to connect finance, strategy and everyday decisions into a system that supports sound long-term choices.
At Enkilar, Lennart leads financial management, strategic planning and business analysis. His aim is to help companies make decisions based on evidence rather than assumptions.
Lennart graduated from the University of Tartu in Economic Policy and International Management and is completing a master’s degree in Contemporary Economics, specialising in financial management.
Reili believes sound financial management starts with reliable data. Her strengths are systematic thinking, precision and the ability to build processes that give a growing business a dependable foundation.
At Enkilar, Reili is responsible for accounting, financial processes and reporting. She turns financial information into something clear, current and useful for management decisions.
Reili is a qualified senior accountant and is completing a master’s degree in Contemporary Economics at the University of Tartu, specialising in financial management.
Alice connects marketing, technology and data into systems that support business growth. For nearly a decade, she has led marketing strategies, built brands, launched products and designed automated customer journeys.
At Enkilar, Alice leads marketing strategy, branding, campaigns, CRM and marketing automation. She helps make marketing a measurable investment rather than just a cost.
Alice graduated from the University of Tartu in Information Management and is completing a master’s degree in Contemporary Economics, specialising in marketing.