Marketing should not be your company’s most expensive guess
A business can be running many marketing activities at once and still not know what actually works. The answer is not necessarily another campaign.
First, we define who we are speaking to, what needs to change and how the result will be measured. Then strategy, brand, channels and systems can work towards the same goal.
When does marketing need clearer leadership?
- there is plenty of activity, but no clear direction
- the impact of marketing on sales or growth is hard to judge
- the company does not have an in-house marketing lead
- a new product or service needs positioning and a go-to-market plan
- CRM and automation are not supporting sales
- the brand no longer reflects the business it has become
Services
Market research and positioning
We identify who the business is selling to, which alternatives customers weigh up and where the brand has a credible point of difference.
Marketing strategy
We define objectives, audiences, messages, channels, actions and metrics. A strategy should guide real choices, not simply look good on a shelf.
Fractional CMO
A fractional CMO takes responsibility for marketing leadership at the level you need. They hold the direction, manage partners and budget, and connect activity to business goals.
Marketing audit
We review existing activities, channels, messaging, measurement and ways of working. The result is a clear view of what to keep, what to change and what you can stop doing.
Brand strategy and visual identity
We define the brand’s position, character and messages, then turn them into a visual language that is easy to use consistently.
Digital marketing advisory
We assess channels, campaigns and measurement, and help solve a specific digital marketing question.
Campaign management
We set the campaign objective, build the action plan, manage delivery and review the results.
Marketing automation and CRM
We build automated communications around customer behaviour and lifecycle. We organise CRM so that sales and marketing information moves through one system.
How we work
- We define the business objective and the problem today.
- We review the available data, current activity and ways of working.
- We agree priorities, owners and metrics.
- We deliver the agreed work and track the results.
- We improve the work based on what the data shows.
Frequently asked questions
Do you only provide strategy, or do you handle execution too?
Both. We can create the strategy, lead its implementation or take responsibility for specific work.
How large does the marketing budget need to be?
There is no fixed minimum. If the budget cannot realistically deliver the intended result, we will say so directly.
Can you help choose the right channels?
Yes. We choose channels based on the audience, objective and the company’s ability to use them well.
How do you measure marketing performance?
We agree the metrics before work begins. Beyond clicks and visibility, we look at enquiries, sales, the customer journey and the cost of achieving the result.
How is the price determined?
The price depends on scope, duration and whether you need advice, leadership or delivery.
Is your marketing doing what the business needs it to do?
If the answer is not clear, let us look at the evidence together.